Twitch vs. TikTok for Gamers: Which Platform Offers Better Monetisation in 2025?
1 August 2025 10:00 AM AEST
Twitch vs. TikTok for Gamers: Which Platform Offers Better Monetisation in 2025?
For gamers looking to build a career in content creation, choosing the right platform isn’t just about visibility—it’s about monetisation. In 2025, Twitch and TikTok stand out as two of the biggest platforms for gaming content, but they cater to very different strengths.
If you're serious about turning your passion for gaming into a profitable side hustle—or even a full-time gig—understanding how each platform supports creators financially is essential. Let's break down the key differences, especially through the lens of monetisation opportunities for gamers.
Feature Comparison for Gamers
| Feature | Twitch | TikTok |
|---|---|---|
| Platform Type | Live streaming platform | Short-form video content platform |
| Primary Content Format | Long-form live streams | Short-form vertical videos (15s–10min) |
| Target Audience | Gamers, streamers, niche communities | General audience, especially Gen Z |
| Main Content Categories | Gaming, esports, "Just Chatting", music | Gaming highlights, skits, trends, tips |
| Streaming Duration | Typically 1–8 hours per stream | 15 seconds to 10 minutes per video |
| Monetisation Options | Subscriptions, bits (donations), ads, sponsors | Creator Fund, brand deals, live gifts, TikTok Shop, agency battles |
| Live Interaction | Real-time chat, emotes, raids | Comments, gifts, LIVE Q&A, diamonds, PK battles, agency setup |
| Video Discovery | Followers/subscriptions and category browsing | Algorithm-driven “For You” feed |
| Content Shelf Life | VODs may expire; live focused | Evergreen short clips with viral potential |
| Platform Origin | Launched by Amazon in 2011 | Launched by ByteDance (China) in 2016 |
| Main Devices Used | Desktop, some mobile usage | Mobile-first (also accessible on desktop) |
| Creator Requirements | Requires consistent streaming and setup | Anyone can start creating with a smartphone |
| Community Building | Strong community via subs, chat, Discord | Follower-based with comment and DM features |
| Growth Strategy | Slow and steady via loyal viewers | Fast viral growth via algorithm exposure |
| Brand Integration | Sponsors, affiliate links, in-stream ads | In-feed ads, branded effects, TikTok Shop |
Twitch Monetisation: Built for Gamers
Twitch is purpose-built for gamers. Whether you're streaming competitive matches or casual playthroughs, Twitch’s monetisation model thrives on long-form content and live audience interaction.
Monetisation methods include:
- Subscriptions from fans
- Bits (Twitch’s tipping system)
- Ad revenue
- Sponsorships and affiliate promotions
It’s ideal for creators who can build a community over time, offering reliable recurring income—especially for streamers with a loyal fanbase.
TikTok Monetisation: Fast, Live, and Expanding
TikTok’s LIVE features have become especially attractive for gamers. During live streams, creators can earn gifts and diamonds from viewers, and use PK battles (live-stream co-host competitions) to increase engagement and monetisation. Being signed to a creator agency can open up battle events with other streamers and unlock LIVE perks that improve discoverability and earnings.
Gifts are paid for in TikTok Coins, which are relatively expensive—making live donations potentially lucrative when combined with a strong following and agency support.
Which is More Profitable?
Twitch is more profitable for long-form content creators with consistent viewers. TikTok offers faster monetisation for short, viral, and interactive content, especially through agency PKs and LIVE gifts. For gamers, using both platforms in tandem can create a funnel: grow on TikTok, earn through LIVE, then convert fans to Twitch for long-term support.
Want to maximise your gaming content? Cr8tiv.com is a verified TikTok Creator Agency helping streamers across Australia & New Zealand monetise effectively through LIVE events, agency battles, and platform growth support.