Effective Hashtag Strategy for TikTok Creators in Australia & New Zealand

Why Use Hashtags on TikTok?

Hashtags are more than just trends — they're your discovery tool.

Whether you're a new creator or already growing your audience, using hashtags effectively can make or break your reach. Here's why hashtags matter on TikTok:

Boost Discoverability

Hashtags help TikTok understand what your content is about. When you use relevant hashtags, your video is more likely to show up on the For You Page (FYP) or under hashtag-specific feeds. For example, using #aussietok or #perthfoodie helps your video reach a local audience that’s more likely to engage.

Join Trends & Challenges

Jumping on trending hashtags like #LearnOnTikTok or #GRWM (Get Ready With Me) shows you’re active in the TikTok culture. This increases your chance of virality and visibility, especially when TikTok is pushing that trend.

Reach Your Niche Audience

Specific hashtags like #NZhikers, #MelbourneStyle, or #GoldCoastSurfer help you connect with the right followers. These people are interested in your type of content, not just general views.

Track Performance & Community

Creating your own branded hashtag (e.g. #Dr1f7rCrew or #Cr8tivCreators) lets fans find all your content in one place. It also gives you a way to run challenges or track engagement from your followers.

Improve Engagement

Videos with strong hashtag strategies tend to perform better — more likes, comments, shares, and saves — because they reach viewers who are already interested in similar content.

Quick Tips

• Use 3–6 hashtags max (including 1 trending, 1 niche, 1 local)
• Don’t overdo generic ones like #fyp or #viral — they’re too broad
• Mix global and localized tags for AU/NZ (e.g. #SydneyFood, #KiwiTikTok)
• Watch what successful creators in your niche are using

Hashtags = Your Free Marketing Tool

Use them smartly, and they’ll help you build reach, community, and content identity on TikTok. Would you like a version of this turned into an infographic or a short script for a TikTok video?