How to Use TikTok Live to Grow Your Fanbase

🎥 How to Use TikTok Live to Grow Your Fanbase

Going Viral on TikTok is NOT just luck

TikTok is not just about short videos — TikTok LIVE is one of the most powerful tools to grow your fanbase, boost engagement, and even earn real income. If you’re a creator in Australia, New Zealand, or anywhere in the world, going live regularly can help you build deeper connections and stand out in a crowded feed. Here’s how to use TikTok LIVE strategically to grow your followers and keep them coming back:

✅ Step 1: Meet the Requirements

Before going live, make sure your account is eligible:

• You must be 16+ years old
• You need at least 1,000 followers
• To receive LIVE Gifts, you must be 18+

Once you meet these, go to your TikTok camera, swipe to 'LIVE,'and add a catchy title before broadcasting.

🎯 Step 2: Plan Your Live Content

Don’t go live without a plan. While spontaneous lives can work, structured content keeps viewers engaged. Here are ideas:

• Q&A sessions (great for personal branding)
• Behind-the-scenes of your creative process
• Live tutorials (makeup, cooking, art, etc.)
• Storytime or hot takes
• Challenges or games
• Product reviews or shoutouts

Make it interactive — ask viewers questions, respond to comments, and involve them in decisions during the stream.

📅 Step 3: Go Live Consistently

Just like posting regularly, consistent live streams help your audience know when to tune in. Start with a weekly time slot (e.g., every Thursday at 7 PM AEST/NZST). Promote your live in Stories, posts, and captions. Bonus: TikTok sometimes boosts visibility for creators who go live often and engage their audience well.

📣 Step 4: Promote Your LIVE Beforehand

Let your audience know when you’re going live:

• Use countdown stickers in TikTok Stories
• Mention it in your recent posts or comments
• Post a teaser clip or topic preview

Give people a reason to show up — for example: 'Going live tonight at 8PM to show my secret photo editing tricks! Don’t miss it 📸'

💬 Step 5: Engage with Viewers

Engagement is the secret weapon during LIVE. Here's how:

• Welcome viewers by name as they join
• Respond to questions in real time
• Encourage likes, shares, and follows
• Use TikTok’s Q&A feature, filters, and multi-guest mode
• Thank gifters and supporters out loud

The more engagement you generate, the longer people stay — and TikTok pushes your stream to more users.

💎 Step 6: Use TikTok Gifts and Goals

Once you’re 18+, viewers can send you LIVE Gifts (virtual stickers that convert to real money). Set up Live Goals — a fun way to encourage more gifts (e.g., “100 roses and I'll do a dance!”). But don't focus only on money. Prioritise value, fun, and connection — the earnings will follow.

TikTok LIVE is more than just a stream — it’s a chance to connect, grow, and monetize. Whether you're a musician, artist, educator, or entertainer, live streaming helps humanize your brand and turn viewers into real fans. Show up, be yourself, and let your audience see the person behind the posts. Now's the time — go live, grow strong, and shine bright!